ComScore Study Shows Increasing Mobile Use by Consumers; Time for Business to Start Reaching Them Via Mobile

comScore recently released its’ latest report about Mobile Phone subscribers; which phones they’re buying, which carriers they’re using, and which functions they are using on their phones.  Those firms who are still deciding whether or not they should be taking action to get a Mobile presence for their firms should find the study quite interesting.  Below, find an excerpt from the study regarding the use of phone functions.

In an average month during the January through March 2010 time period, 63.7 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile subscribers.

Mobile Content Usage
3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009
Total U.S. Age 13+
Source: comScore MobiLens
  Share (%) of U.S. Mobile Subscribers
Dec-09 Mar-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 63.1% 63.7% 0.6
Used browser 27.5% 30.1% 2.6
Used downloaded apps 26.0% 28.6% 2.6
Played games 21.6% 21.8% 0.2
Accessed social networking site or blog 15.9% 18.7% 2.8
Listened to music on mobile phone 12.1% 13.2% 1.1

As the study indicates, text messaging is used by over 60% of subscribers, a web browser is used by over 30% of subscribers, and almost 20% are currently using their phone to access sites such as Facebook and Twitter.  And the numbers will only continue to rise!  The mobile phone is how consumers are communicating with each other, and in increasing numbers, with the firms they want to do business with.  To learn more, read the complete comScore March 2010 study.

Those who have not yet implemented a Mobile Marketing strategy for their business need to begin work on one right away – if you don’t, be assurred your competitor’s will be – and then they’ll have a significant advantage over your business!

Strategic Growth Concepts would like to assist you in assessing your Mobile Marketing needs and determining how best to incorporate Mobile into your existing marketing strategy.  The answers are not the same for every firm; for some, it might be text messaging and a mobile website; for others it might be developing a mobile application and a series of mobile banner ads.  We at strategic have the marketing experience and mobile knowledge to help you find the best solution for your firm.  If you would like to schedule a call to learn how Strategic can assist your firm with its Mobile Marketing initiatives, please contact us via our mobile website at www.StrategicGrowthConcepts.mobi, our Internet website, or email at info@StrategicGrowthConcepts.com .

 

Advertisements

About Mobile Monday - Michigan

Mobile Monday is a global community started in Finland almost a decade ago with over 60 chapters worldwide. The organization works with local and global mobile industry visionaries and developers fostering cooperation and cross-company business development through virtual and live networking events to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally. All Mobile Monday Chapters encourage innovation within the mobile sector and help local companies participate in mobile initiatives through the import and export of visions, concepts, technologies, know-how and best practices. By continuing to present innovative visions, trends, studies and forecasts from the mobile marketplace we facilitate and create partnerships, while contributing to the education of the broader public through publications and an online presence. The Michigan Chapter will execute on these objectives, by delivering a balanced approach of business and technical content. We will look to the Michigan business community for this content, as well as beyond our state in order to make certain the Michigan community is made aware of developments taking place outside our area that can aid their business. We also look to the Michigan community to step up and tell us what we can do to help your business. Submit ideas on content you would like to see presented at Mobile Monday meetings that you believe will be of benefit. We look forward to seeing you there! And Smile. It’s Monday!
This entry was posted in Mobile Content, Mobile Technology, Statistics and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s